Terms and Conditions
Article 1 — Definitions
- Offer: any proposal made by How Siam'ple regarding Products/Services via the website, email, or social media.
- Customer: any natural person (consumer) or legal entity (business) that enters into an Agreement with How Siam'ple.
- Digital Content / Product(s): including but not limited to e-books, guides, PDF frameworks, templates, checklists, digital downloads, and any online modules supplied without a physical medium. Current examples include the Smart Flight Booking Checklist, the Fly the Siam'ple Way System, and the Claude Vault guide.
- Session: a live, time-limited 1-on-1 online service provided by How Siam'ple via video call, as described in the relevant Offer. The current Session product is the Flight Decision Session (45 minutes + written summary).
- Services: supporting online services that provide access to Digital Content or a Session (no subscriptions).
- Pre-order: a purchase made before the publication/availability of Digital Content.
- Agreement: the distance contract concluded upon successful order/registration and payment.
- Right of Withdrawal: the consumer's right to withdraw from a distance contract within the statutory 14-calendar-day cooling-off period, in accordance with Articles VI.47 et seq. of the Belgian Code of Economic Law (WER).
- In Writing / Written: by email or registered letter.
Article 2 — Applicability
2.1 These Terms apply to every Offer, order and Agreement of How Siam'ple.
2.2 Any terms of the Customer are excluded unless expressly accepted in Writing.
2.3 The most recent version applies; publication on the website counts as notice of changes.
2.4 In case of discrepancies between language versions of these Terms and Conditions, the Dutch version shall prevail.
Article 3 — Offer and Formation of the Agreement
3.1 Prices are in EUR, excl. VAT. How Siam'ple applies the Belgian small enterprise VAT exemption scheme (art. 56bis W.BTW); no VAT is charged on Offers. Any other applicable costs are clearly stated before checkout.
3.2 Obvious errors or mistakes (e.g., typos or unrealistically high discounts) do not bind How Siam'ple.
3.3 The Agreement is concluded once the Customer completes the order flow and payment is successful. For Sessions, the Agreement is additionally subject to mutual confirmation of the scheduled date and time.
3.4 For Pre-orders the Customer acknowledges delivery/access will occur at release; release dates are indicative.
Article 4 — Delivery and Access
4.1 Digital Content: Delivery occurs by download and/or access to an online environment, typically within 24 hours of successful payment unless otherwise stated in the Offer.
4.2 Pre-orders for Digital Content: Access/delivery is provided at release. In case of a technical interruption, How Siam'ple will use reasonable efforts to restore access promptly (obligation of means).
4.3 Sessions (1-on-1 service): After payment, the Customer receives a booking link or intake form to schedule the Session. The Session is delivered via video call at the agreed date and time. How Siam'ple will send a written summary within 3 business days after the Session. Sessions do not include full trip planning, hotel or transport advice, open-ended searching, or unlimited follow-up; the scope is limited to flight decision support as described in the relevant Offer.
4.4 Session rescheduling and no-shows: The Customer may reschedule a Session without charge up to 24 hours before the agreed time by notifying How Siam'ple in Writing. Cancellations or rescheduling requests received less than 24 hours before the Session are not eligible for a refund. If the Customer does not appear (no-show) without prior notice, the Session is forfeited without refund.
4.5 Access to Digital Content is personal and non-transferable; sharing, reselling, or simultaneous third-party use is prohibited.
Article 5 — Price, Invoicing and Payment
5.1 Payment is made in advance via the offered payment methods or, if applicable, by invoice (payment term: 8 calendar days).
5.2 In case of late payment, access may be suspended and the scheduled Session may be cancelled. Statutory late-payment interest and reasonable collection costs may apply as permitted by law.
5.3 Discounts, promotions or bundles are tied to the specific promotion and are non-cumulative unless stated otherwise.
Article 6 — Right of Withdrawal and Cancellation (Consumers)
6.1 Digital Content — standard rule: the consumer has a 14-calendar-day cooling-off period starting from the order date. Within this period the consumer may withdraw/cancel without giving reasons, provided delivery/download has not yet commenced with the consumer's explicit consent.
6.2 Digital Content — pre-orders: For Pre-orders, the 14-day cooling-off period starts from the order date. After this period the right of withdrawal no longer applies, even if the release occurs later.
6.3 Sessions (1-on-1 service): The consumer has a 14-calendar-day cooling-off period from the order date. If the consumer requests a Session to take place within this 14-day period and the Session is fully performed, the right of withdrawal lapses upon completion of the Session, provided the consumer has given prior explicit consent. Cancellations within the cooling-off period but more than 24 hours before the scheduled Session are eligible for a full refund.
6.4 To exercise the right of withdrawal, the consumer must send an unequivocal statement by email to info@howsiample.com. The Model Withdrawal Form (see Annex) may be used but is not mandatory.
6.5 Where the consumer is entitled to a refund, repayment will be made within 14 days of the withdrawal notice, using the same payment method where reasonably possible.
6.6 For information: the law allows the right of withdrawal for Digital Content to lapse as soon as delivery begins and the consumer has expressly consented to such delivery during the cooling-off period and acknowledged the consequent loss of the right of withdrawal. How Siam'ple does not apply this exception by default for Pre-orders delivered later than 14 days.
Article 7 — Conformity and Use
7.1 How Siam'ple performs with care and professionalism on an obligation-of-means basis. For Digital Content, results depend in part on how the Customer applies the material. For Sessions, the outcome depends on the information and flight options the Customer brings to the call, as well as the Customer's own decision-making. How Siam'ple provides structured guidance; it does not make decisions on behalf of the Customer.
7.2 The Customer ensures a suitable device, internet connection, and video call environment for Sessions. Issues caused by the Customer's own software, device settings, or network remain the Customer's responsibility.
7.3 Free lead magnets (e.g., the Smart Flight Booking Checklist, the Booking Regret Audit) are provided as-is for informational purposes; no Agreement or right of withdrawal applies to free downloads.
Article 8 — Intellectual Property and Licence
8.1 All content (texts, layouts, templates, e-books, PDF guides, frameworks, modules, downloads) remains the property of How Siam'ple or its licensors.
8.2 The Customer receives a non-exclusive, non-transferable licence for personal use.
8.3 Copying, sharing, publishing, reselling or otherwise commercially exploiting content is prohibited without prior Written consent.
Article 9 — Promotions, Bonuses and Pre-order Benefits
9.1 Temporary promotions, bundles or bonuses are promotion-specific and not redeemable for cash or other benefits.
9.2 How Siam'ple may adjust conditions or availability of bonuses during the promotion period, without prejudice to rights already granted.
9.3 Special launch or early-bird pricing is exclusively available via authorized referral links or specific limited-time promotions tied to the relevant Product or Session.
9.4 Referral offers are subject to How Siam'ple's terms. A 20% referral discount applies to your next eligible purchase and is valid only if the referred individual is a completely new contact who has not previously purchased products, subscribed to newsletters, or downloaded free content from How Siam'ple. This discount cannot be combined with other promotions.
Article 10 — Liability and Force Majeure
10.1 How Siam'ple is not liable for indirect or consequential damages (including lost profit/revenue, missed bookings, or data loss), to the extent permitted by law.
10.2 In the event of an attributable fault, total liability is limited to the invoice amount of the relevant order.
10.3 Force majeure (including outages at hosting/payment providers, illness, pandemics, power/internet failures, governmental measures) suspends obligations for the duration of the event. If a Session cannot take place due to force majeure, How Siam'ple will offer an alternative date or, if no alternative is agreed within a reasonable time, a full refund.
10.4 How Siam'ple may engage carefully selected third parties (hosting, payment providers, scheduling tools) to perform (parts of) the Agreement.
Article 11 — Privacy and Data Processing
11.1 Personal data are processed in accordance with the Privacy Policy available on the website.
11.2 Processing is necessary for ordering, delivery, scheduling, and invoicing (legal basis: performance of the Agreement; legitimate interest where appropriate).
11.3 Information shared during a Session (e.g., flight options, travel dates, personal preferences) is treated as confidential and used solely for the purpose of delivering the Session and written summary.
Article 12 — Complaints and Disputes
12.1 Complaints regarding invoices or delivered Products/Services must be reported within 8 calendar days of discovery via info@howsiample.com.
12.2 Consumers may also contact the Consumer Mediation Service (Consumentenombudsdienst). This does not affect the right to bring legal proceedings.
12.3 Consumers may also use the European Online Dispute Resolution (ODR) platform: ec.europa.eu/consumers/odr.
Article 13 — Changes
13.1 How Siam'ple may amend these Terms. For ongoing orders, the Terms confirmed at the time of purchase continue to apply.
13.2 The current version is always available on the website.
Article 14 — Governing Law and Jurisdiction
14.1 These Terms and any Agreement are governed by Belgian law.
14.2 The courts of the judicial district of Brussels have exclusive jurisdiction, without prejudice to mandatory consumer jurisdiction rules.
Annex — Model Withdrawal Form (Consumers)
(Complete and send this only if you wish to withdraw from the contract within the legal period.)
— I/We [name of consumer(s)] hereby withdraw from my/our contract for the purchase of the following product or service: [description, e.g., "Flight Decision Session booked on …" or "Fly the Siam'ple Way System"]
— Ordered on [date]
— Name of consumer(s): […]
— Address of consumer(s): […]
— IBAN (if required for refund): […]
— Signature of consumer(s) (only if this form is notified on paper): […]
— Date: […]
— Send to: info@howsiample.com